About us

In RMCG, we help our clients grow their revenues and profits.
We do this by optimizing their Pricing Strategy and Trade Terms.

At RMCG, we have over 20 years of experience in creating top- and bottom-line growth strategies that deliver measurable results.

We are especially renowned for our Trade Terms experience. This is where we started, and this is where our core competence remains.

Our solutions are made to last. The business environment has never been so dynamic, with customers’ consolidation and globalization, digitalization and change in trade laws urging everyone to rethink the way they market, price and sell products and services.

Moreover, our solutions have significant impact. We don’t stop after presenting an innovative concept, and we don’t hand over the implementation task to others. We make sure our solutions get implemented thoroughly, right from the beginning. Our teams support our clients throughout the entire transformation process and coordinate all parties to really bring the project results to life.

Founded in Germany in 1998, RMCG today is a company with more than 3 countries worldwide. All our partners are experts in pricing, Trade Terms or sales, and they also have profound industry knowledge. We work to the highest standards and ensure that all our solutions live up to them.

With closely intertwined global practices, we serve our clients seamlessly around the world. A RMCG project team supports the client with the same high standard of quality, anytime and anywhere, no matter the region of the world where our help is needed


Our expertise
At RMCG, our mission is to boost our clients’ revenues and profits. That is why in our work we focus on pricing and trade terms.

All our partners are specialists who combine top skills with practical, evidence-based experience and profound industry knowledge. We constantly refine our approaches, integrating new trends, insights, scientific findings and technical possibilities.

Our projects
for consumer products clients include:

• Pricing Strategies (incl. price increase process)
• Promotion Effectiveness
• Sales force training (incl. negotiation, KAM)
• Trade Terms optimization (incl. T&Cs)
    - Creating internal Trade Spends and pricing structure transparency
    - Establishing a common pricing and trade terms “vocabulary"
    - Remodeling local trade terms structure and deduction schemes
    - Developing global Trade Spends policy (based on principles and guidelines)
    - Optimizing existing local trade spends and future investments based on performance
    - Make retro-payments conditional
    - Build a solid and consistent framework across channels and customers
    - Enhancing commercial power of sales teams
    - Evaluating and carrying-out shifting, re-allocation, transformation and folding opportunities
    - Reducing complexity and harmonize Trade Spends
    - Supporting key account and sales force implementation
    - Training and coaching of sales teams through “role plays”

Our customers

At RMCG, over the last 20 years we have been working with different customers in industries like:

• Spirits & wines
• Beers
• Soft Drinks
• Confectionary
• Laundry & Cleaning
• Cosmetics
• Pharmaceutical
• Tobacco

Some of our clients:

Andros, Bacardi, Bahlsen, Bad Heilbrunner, Beam Suntory, Beiersdorf, Bifi/Jack Links, Boehringer Ingelheim, Borco, BP, Brown Formann, Burda, Carlsberg, Campbell's, CFP Brands, Coca Cola, Coty Lancaster, Dalli, Danone Waters, Danone Alpro, Dannemann, Diageo, dmk, edding, Eichbaum, Elektrolux, Estée Lauder Companies, Feodora Hachez, Göbber, Google, Greenyardfresh, Florena, Frosta, Fritz Kola, Eckes Granini, Hasbro, Henkel, IVG, Ivoclar Vivadent, Jacobs Douwe Egberts, Jägermeister, JUUL, Kao Brands, Kellogg's, Kühne, Laverana, L'Oreal, Lindt, Lorenz Snack World, Lotus Bakeries, Luigi Lavazza, Mann & Schröder, Mars, Markenverband, Merz Consumer Care, Danone Milupa, Danone Dairy, Moet Hennessy, Nestlé, Omega Pharma, PepsiCo, Pernod Ricard, Reinert/TFB, SCA, Schwartau, Schwarze & Schlichte, SSL Healthcare, Unilever, Vileda, VK-Mühlen, Wander AG, Weleda, Werner & Mertz, Wrigley, Yakult